Visibility in Port Elizabeth , South Africa, is key for OLA whether it is at the point of sale itself or along busy roads. OLA focuses on creating ownership at various key outlets. OLA needs to besides be available in trade, also a destination, whether it be factory shops or with tongue and cheek available in their competitors factory shops.

Key sites: The Beachfront and the World Famous Seaview Lion Park which they are extremely proud to partner with and maintain their preferred suppliers over the years.

In 2015, OLA opened their very own OLA Cafe at The Boardwalk Casino offering all their brands in an OLA exclusive outlet.

Heartland Distributors pty Ltd are the distributors and sales of Ola Ice-Cream and other frozen goods.